![]() ![]() Thiel argues that monopolies are not necessarily bad, as long as they are based on creating something new and valuable. One way to create a moat is by building a monopoly, or at least a dominant market position. Thiel advises entrepreneurs to focus on a specific niche or market, rather than trying to appeal to everyone, and to be willing to take calculated risks in order to achieve success. He calls this process “ going from zero to one,” as opposed to “ going from one to n,” which he describes as incremental progress within an existing market.Īccording to Thiel, the most important aspect of creating a successful business is having a unique and defensible competitive advantage, or what he calls a “ moat.” This could be a patent, a brand, a network effect, or something else that makes it difficult for competitors to replicate your product or service. ![]() ![]() In “Zero to One,” Peter Thiel, co-founder of PayPal and Palantir Technologies, argues that the key to building a successful business is to create something new and valuable, rather than simply competing in a crowded market. ![]()
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